BRAZIL FACTOR

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An environmental vision.

Posted by Nadiva Olivier on September 26, 2009

American Hardwood Export Council, an organization that represents “companies and trade associations engaged in the export of a full range of U.S. hardwood products, including – lumber, veneer, plywood, flooring, moulding and dimension materials” – is doing an aggressive effort toward Brazilian furniture industry. The environmental legislation of the country (in force for 70 years) had a consequence: the expansion of forest resources in the U.S. has been greater than its use for 50 years. And they do not have large forested areas. A few years ago, businessman Lawrence Castelan, Florense Furniture (from the south of Brazil) said that he was importing three types of wood from the United States. This is something that is not recent. It is remarkable that Americans export quality wood for emerging countries….

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