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Archive for the ‘General Comments’ Category

Don´t go short.

Posted by Nadiva Olivier on July 27, 2014

After World Cup season, we are starting the next season: President and State Governor´s elections in Brazil.

To be sure about your vote, try not to judge words or marketing campaign –  look for their Government Plans, although at this time you will find just a few proposals and a lot of critics to the competitors.

1. Judge the candidates’ ideas. Write them down. This is essential to clear analyse the scenario they propose.

2. Don’t go short.  To achieve greatness, you must think beyond how you’d naturally measure success. Think about where you want this country to be in 10 years from now and if the candidates are planning, at least,  with such a vision.  

3. Don’t ask for permission and try a due diligence at their numbers until now. If the candidate did not reach the figures proposed in his/her last election, why would he/she get the new figures now?

4. Look if they propose radical changes. Radical goal can move people exponentially instead of linearly. This is good for motivational purposes – or for convincing you to vote in a certain direction – but the reality of a government is something that demands debates, agreements and a lot of diversified movements.

There is no radical change… unless we are talking about a dictator´s government.


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Strange horizon for immigration in Brazil

Posted by Nadiva Olivier on February 24, 2012

A question placed at is something brand new inside Brazilian Culture: rejection to immigrants. The pool is about reducing or increasing demands for foreigners ? people that want to come to live in Brazil.

The questions and percentage of answers are like that:

– Yes (reducing demands for foreigners) – 17,50%

– No (that means: do not reduce them) – 82,50% –

Date: January 31st, 2012.

This is an awkward situation because one of the facts that stimulate people to come to Brazil is the sweetness of Brazilians. The other reason, of course, is the situation we are living : not an economic paradise but a scenario where the economy is dynamic, the Government is dealing well with their political, economical and other issues and industry is answering in a good mood to challenges.

What are these bad emotions made of? What kind of protection or whatever is arising in our cultural and social horizon? What is the real reason for that?

While we don´t know how to answer, it is important to notice that this window is just starting to close. Hurry up with your initiative to establish a business here!

Note: This post is from Jan31st2012. Today – Febr5th, 2012 – at UOL portal (link below) it was published a report on immigration to Brazil, with emphasis on immigration from neighboring countries to Brazil. However, this is just the beggining. The thing is that Brazil will suffer a big shock of knowledge with the immigration that is just starting and will increase alot – from China, Europe and the United States.

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Which are the best Brazilian songs ever?

Posted by Nadiva Olivier on September 16, 2009

Which are the best Brazilian songs ever? I can say that seven among the 10 best were composed by Tom Jobim, according to a panel of experts. The big winner: his song Águas de Março.

More than 200 Brazilian journalists, musicians and cultural icons were asked to name their three favorite national tunes starting in 1917 when “Pelo Telefone” (On the Phone), the first Brazilian samba, was recorded by Donga. “Which is the all-time best Brazilian song?” was the question presented.

Voters were suposed to analyse: melody, lyrics, some historical reason, and even sentimental motives. Jobim’s “Águas de Março”, from 1972, was the champion, but his name was also remembered for “Chega de Saudade” (3rd place, from 1958), “Retrato em Branco e Preto” (6th place, 1968) and “Garota de Ipanema” (7th place, 1963). Jobim was again considered for “Corcovado” (1960) and “Desafinado” (1958, a tie in 9th place) and “Wave (Vou Te Contar)” (1967, 10th place). Tom Jobim had 32 of his songs cited!

Composer Chico Buarque de Hollanda had the same number of tunes remembered. Surprisingly, Jorge Ben came in second with 22 tunes mentioned. Only his 1963 song “Mas que Nada”, however, won enough votes to be included among the 10 most memorable songs.

Caetano Veloso had 20 compositions mentioned, which gave him the third place in this category.

In 1999, a search for the best Brazilian songs of all times promoted by Globo TV Network found that Ary Barroso’s “Aquarela do Brasil” (“Brazil”) was the favorite. This time the results were less chauvinistic. Jobim, with a total of 110 mentions, came well ahead of the second most cited composer, Chico Buarque, who got 69 nods. Vinicius de Moraes (48 mentions) came in third for his collaborations with Jobim, Chico Buarque, Baden Powell, Carlos Lyra, Edu Lobo and Toquinho. Caetano Veloso and Jorge Ben tied in fourth place with 34 citations.

The fifth place went to Roberto and Erasmo Carlos, a duo famous for their romantic ballads. They were remembered 24 times by the illustrious panel of voters.

Interestingly enough, the most memorable “Águas de Março” interpretation, which serves as reference for all the other versions, is the one sung by the duet Elis & Tom. Elis Regina didn’t like Tom Jobim and didn’t hide her dislike for the maestro whom she called “a bore”, “dim-witted”, and “old fogey” in the backstage, in 1974, when the Elis & Tom LP was being recorded. Elis, however, needed to revitalize a career that was being derailed by bad press from critics who were demanding more sophistication from her. The partnership with old Tom made the trick for her. “Águas de Março” appeared on a super brief venture of alternative tabloid Pasquim into the music business. The nonconformist publication in 1972 decided to release simple compacts—a record with a song on each side of the old vinyl disc—to reveal new talents. To guarantee success for the record, their proposal was to release on the other side of the disc an unpublished tune by a famous composer. The new composers were rookies João Bosco and Aldir Blanc with “Agnus Dei”. Jobim became their godfather in the recording, with “Águas de Março”. There would be only one more release in the collection: that of Fagner being presented by Caetano Veloso.

Women were barely mentioned in this selection. Rita Lee is the first woman to show up in the list. The feisty rocker was mentioned 15 times what guaranteed her an 11th place together with samba composer Cartola. Besides Lee, only Chiquinha Gonzaga and Dolores Duran were remembered. They showed up at the bottom of the list with four mentions each. A big name like Maysa was never mentioned. More recent composers like Marisa Monte, Adriana Calcanhotto, and Zélia Duncan also were snubbed. Talking for her colleagues, Rita Lee offered some explanation for this oversight: “Women are quantitatively less present in several areas. Only recently we started appearing while patriarchy exists for centuries.

Chiquinha Gonzaga is from a time when men would say, “Music is man’s occupation”. Dolores Duran was from a time when guys would say, “Women who compose are whores.” I’m from a time when Tubby’s Boy’s Only Clubhouse used to say, “To make rock you ought to have balls.” Cássia Eller is from a time when people say, “You need to be a macho-woman to make music like a man.” My granddaughter will be from a time when they will say, “Only a woman could make such a good song.”

Ranking of the best: 1st “Águas de Março” (Tom Jobim) /2nd “Construção” (Chico Buarque) /3rd “Chega de Saudade” (Tom Jobim &Vinicius de Moraes)/4th “Carinhoso” (Pixinguinha & João de Barro) /5th “Aquarela do Brasil” (Ary Barroso) /6th “Detalhes” (Roberto Carlos & Erasmo Carlos) /”Retrato em Branco e Preto” (Tom Jobim & Chico Buarque) ” /As Rosas Não Falam” (Cartola) /7th “Asa Branca” (Luiz Gonzaga & Humberto Teixeira) /”Domingo no Parque” (Gilberto Gil) /”Garota de Ipanema” (Tom Jobim & Vinicius de Moraes) /8th “Mas Que Nada” (Jorge Ben) /”Sua Estupidez” (Roberto Carlos & Erasmo Carlos) /9th “Baby” (Caetano Veloso) /”Corcovado” (Tom Jobim) /”Desafinado” (Tom Jobim & Newton Mendonça) /”Panis et Circencis” (Caetano Veloso & Gilberto Gil) /”Pérola Negra” (Luiz Melodia) /”Três Apitos” (Noel Rosa) /”Tropicália” (Caetano Veloso) /10th “Beactress” (Edu Lobo & Chico Buarque) /”Dora” (Dorival Caymmi) /”Eu e a Brisa” (Johnny Alf) /”O Homem da Gravata Florida” (Jorge Ben) /”Inútil” (Roger Moreira) /”Ouro de Tolo” (Raul Seixas) /”Wave (Vou Te Contar)” (Tom Jobim).


If you like to listen any of them, tell me and I will send it to you.

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Single tax, an old ideal in Brazil.

Posted by Nadiva Olivier on July 18, 2009

money-treeGlobalization is eroding the efficiency of conventional taxes, such as value added taxes. At the same time, a new form of taxation, levied on bank transactions, was used in Brazil (1993-2007) and proved to be evasion-proof, more efficient and less costly than orthodox tax models.

The significant revenue-raising capacity of bank transactions taxation revived the centuries old ideal of the single tax.

The book of Marcos Cintra, a Brazilian that is a full-professor and vice-president of the Getulio Vargas Foundation in Brazil, just launched in USA, carries out a qualitative and quantitative in-depth comparison of the efficiency, equity and compliance costs of a bank transactions tax relative to orthodox tax systems, and opens new perspectives for the use of modern banking technology in tax reform across the world.

Take a look at the Book at Amazon website: Bank transactions: pathway to single tax ideal.

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Deep Ecology

Posted by Nadiva Olivier on January 18, 2009

ver-o-peso-02The first notice I received about Arne Naess death caused me sadness but, after minutes, a certain anger because I suddenly realized we had lost the opportunity to have this man and his relevant ideas with us in Brazil. I wondered why so many brilliant minds never came here, looking to Brazil as a distant country, immersed in Carnival and summer, to be known one day and nothing more… But, as Spinoza said, “Emotion, which is suffering, ceases to be suffering as soon as we form a clear and precise picture of it“. By the way, Spinoza and Gandhi had strong influence on Arne Naess thoughts. So, I decided to reflect a little deeper on the reasons I was anger.

At the same month Mr. Naess died, Brazil is about to realize the World Social Forum 2009, created on an idea of a Brazilian man in 2001, and now a healthy Swiss foundation, which works as an UN consultant and is financed by more than 1,000 international companies. The event stimulates reflective thinking of “groups and movements of civil society that are opposed to neoliberals and to domination of the world by capital and any form of imperialism, and are committed to building a planetary society directed towards fruitful relationships among Humankind and between it and the Earth.” I am not sure but these last paragraphs seem to be full of irony. Shadow of my anger? Let me try reflecting a little more then because I do not like unfair things.

The movement was created aiming to oppose the World Economical Forum in Davos. It evolved to specific discussions. The first and second events were around four areas: production of wealth, sustainability, political power and ethics. The third event brought also themes like democracy, media, and militarization besides the first ones. The 4th event discussed information, environment and rights and equality, besides militarization and what they called transversal themes such as imperialist globalization, patriarchy, castes and racism, and religion like fundamentalism. The 5th event (India) was extensive, including all past themes and others like: art, communication, diversity, genres, human rights, autonomous thinking. The polycentric 6th event, held in Africa, Venezuela and Pakistan brought discussions on environmental issues at least in two of these places. The 7th FSM, in Kenya (2007) brought poverty and inclusion subjects among the usual ones. And so on…

The interesting characteristic of FSM, being a horizontal open space for exchange and discussions, is that it allows all this diversified approach, encompassing all mankind issues. The first themes remain and others are progressively aggregated in order to better evaluate what is happening in the world. That is why environmental question was growing up, until now, in the 2009 FSM event, that is held exact in the main forest area the capitalism is fighting for – Amazon forest. Nothing less than 12% of all planetary forests.

Arne Naess did not come to Brazil but certainly this 2009 Forum will have his ideas spread on the many discussions the event will conceive. Ten goals guide the 2009 event and the last one is “the defense of the environment (amazonic and others ecosystems) as source of life for the planet Earth and for the originary peoples of the world (indigenous, afro-descendent, tribal and riverine), that demand their territories, languages, cultures, identities, environmental justice, spiritually and right to live.”

I was anger because Brazil did not realize who Arne was. Probably Jose Lutzemberger, the Brazilian ecologist which ideas were so closed to Arne Naess, had already made the sufficient contact with him, concerning ethics. His participation in more than 40 international events must have impressed him with so many good ideas like Arne´s ones. He was decisive to put Brazil away of the atomic bomb plans. He died in 2002 and, surprisingly, it was his decision to be buried naked, wrapped in a sheet of linen, no coffin, that is, with no impacts to the environment in a manner consistent to with his life.

I must confess: these reflections made my sadness turn into a good feeling. I have the sensation that, by different ways and levels, all countries are getting together in the same consciousness about the meaning of this planet to our complex life and soul and vice-versa. In a way, naked Lutzemberg and Arne Naess are looking, from the high point of a paradise mountain, to the way we evolve here to the deep ecology.

World Social Forum 2009 – Belém, PARA – Brazil.

Photo: Belém, in the State of Para, Brazil: Ver-o-Peso market, created in the Brazilian Colonial historical period. It is the largest free fair in Latin America. Belem is the territory for WSF 2009.

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Nova Jerusalém

Posted by Nadiva Olivier on March 22, 2008

paixao_de_cristo_pe_08_f_007.jpgpaixao_de_cristo_pe_08_f_012.jpgpaixao_de_cristo_pe_08_f_011.jpgThe biggest open air event in the world, according to Brazilian press, is the Holy Week celebration at Nova Jerusalém, a city located in Pernambuco, a northeast Brazilian state. 2008 is its 41st edition and about 80 thousand people are supposed to watch the spectacle this week, that involves a thousand artists among main charaters and others. The open air theather has 100 thousand square meters. Artists move thru diversified scenarios during the death and ressurrection of Christ, while assistants follow their steps, watching the presentation. The presentations started March 15th and go thru March 22nd. A real and astonishing religious effort of everyone that is involved.

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Brazil is seduced by technology

Posted by Nadiva Olivier on February 16, 2008

Brazil is completely enchanté with technology. Campus Party has just happened here (february 2008) and everyone feels like Bill Gate´s son, trying to make a blog, to increase posts and so on. Everyone is asking everyone: how do you do that? what is technorati? what is rss? It came to my mind the video where a monk introduces another one to what is a book…

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Posted by Nadiva Olivier on December 31, 2007

le-ballet-des-grandes-aigrettes.jpgAt this December 31st, 2007, as always happens when the year ends, we are in the mood to make reflections, to establish our wish list and to evaluate the value of the year that is ending.  

Business… There is a great future for this country – Brazil – although it is still the last GNP among the BRICS. Some countries and groups are already connected to main stream that brings venture capital or solid investments to Brazil. Our growing taxes are around 5%  this year. Ok, ok, it is not 11,5 like China or around 7 like India and Russia but it is very much more promising than the around 2,6 for UE or 2,1% to US. It is obvious that 2,1 for US is much much more than our 5 but, when you consider vitality index, this is something to think about. 

United Kingdom is a good example. Its representatives decided to double economic relations with Brazil in the next two years and some decisions are already planned. Two commercial missions are still planned to North and Northeast.  Brazil’s Real State area is supposed to double the estimated GNP rate in 2008. Prudential Real State Investors, that manages assets of US$ 60 billion, had just landed here through the partnership with a local engineering company. Those who track trends can tell you about a lot of other areas with intriguing opportunities down here. 

If someone asked me why invest in Brazil and not in China and India, promising countries among the BRICS, I would say: try our people. They are really good partners. Entrepreneurship and a diplomatic way of being are special qualities in this world in constant turbulence. Other reasons? Resources. We are not supposed to have natural resources, we indeed have them and they are of a special quality. We lack of technology and research investment. But you have it, right? So come on, baby! Let’s dance a real mambo together…excuse me: I mean samba! Forget about beautiful women, Carnival and all those childish factors we are so naively proud about. Think about the gift that is a land with a people that has grown up surrounded by all these abundant resources and that is fond of life. Still. Try our people and our land but please respect both of them. Do not bring alien ideas. Experience the richness that we have here. You will do well for you and for us. And the world will profit of it. This country is so invigorating for the uncommon variety of choice selections you can have here.  

Politics could be considered as a sort of risk in Brazil. Nevertheless, all noise made by Venezuela’s blasé clown Chavez, Colombia’s FARC and neighbourhood countries signs a frame of risky situations that can establish the perfect environment for our actual President take it desired place in the Safety Council of the UN, don’t you think so? So, don’t worry about it. He will play by the books. Just follow next two years facts and try to be next to the politicians in order to influence them in the safe and peace way they had already been. Consider another information: catholic bishops are very well received in Brasilia. They are working for a “continental mission”, as suggested by last coming of Bento XVI do Brazil, in oder to awake people and catholic institutions all over the continent on the need of an evangelization mission. So, God is at our side too.

No more business talking. Hope you have a good partner at your side to cheer with this night. Love is a great thing to live and nobody should miss the chance. Human beings are splendorous also. When all that fantastic fireworks enlighten the night in your city, in a “salute” vibe to 2008, think about how gorgeous is to find yourself still here, enjoying this magnificent world. Humans can offer real joy to each other when they are invited so. 

An astonishing 2008 for you! Salute!

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Hello world!

Posted by Nadiva Olivier on September 7, 2007

Welcome to Brazil Factor, a blog to discuss Brazil – its market, people, opportunities and chalenges. The idea is to offer and exchange information about Brazil market with persons and companies interested in this huge market. Hope you enjoy and share your comments. I have also created pages for special places we have here and that tourists usually do not pay attention or are not informed about. My idea is to build a track to understand Brazil better in order people can come, enjoy, work, make partnerships, respecting our people and the treasures of this country. Wellcome aboard!

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