BRAZIL FACTOR

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Posts Tagged ‘Brazil’

A lesson to learn: hot to hijab

Posted by Nadiva Olivier on February 10, 2008

vaivai292.jpgvai-vai-campea1

Summer travel season lasted 36 days in Brazil this year, against the average of 60 days in previous years. It seems that anyone can have excellent prices for hotels and all that is connected with tourism in February. As Carnival was anticipated, you can find prices from off season travel – Season´s Discount Travel Packages (minimum 15%), without problem now. Summer is spectacular; the beaches are all there, fully prepared to receive tourists in their best way: good food, excellent hotels and so on.

On the other hand, Carnival is a big business down here. Around 700 thousand people came just for Carnival party in Rio, where summer will end with 2.5 million tourists from December 2007 to March 2008, and income of US$ 500 million.

Besides the great business perspectives, we have to regret how many women get naked for nothing during these days. It shouldn’t be that way, if not for a self-respect concept, at least for a business idea. Maybe we could balance with some weeks of how to hijab, just two months before Carnival, in order to neutralize these raw ingredients that account for our country culture and costumes. But this is just a free thinking exercise, not a solution at all. Thanks God, we have a free society, with happy people and splendid nature. Let’s free women to be naked and enjoy. Maybe when they become to have higher income, seriously considering entrepreneurship, leadership, culture and the real business Carnival is, they will choose other behaviors.

Carnival is not just Rio. Salvador received in 2007, around 420 thousand tourists and the State moved R$ 500 million during the six days of Carnival. Not just beaches have their share in this big business. Minas Gerais was expecting around 500 thousand tourists; it means the double of 2007 figures. One could exercise strong numbers like that in other areas of the country.

Carnival in Brazil is not just tourists. The production line connected to Carnival – produce clothes, allegoric cars and so on, is heavy too. A 2000 study, updated for 2006, indicated, just in the city of Rio, that Carnival moved R$ 685MM, being R$ 298MM just for people involved in this productive chain, that had around 265 thousands job positions and 470 thousands employed people during carnival period.

Carnival business area, different from women, is modest and does not expose its astonishing performance. It should be necessary to discuss and organize the area in order people could invest and profit. Maybe in 2008 we had a coup de grâce in this direction. One of the “samba schools”, called Vai Vai, composed its song inspired by a play written by a Brazilian big shot (Antonio Ermirio de Morais, Votorantim group): “Wake up, Brazil!” This will call attention of business communities from Brazil and other countries. It is a first step to unveil this big business area down here. The other subject brought by the song was education – a enormous area of investment in Brazil.

“Hello Brasil, our people wants more education to be happy!”

(one verse of the Vai Vai song).

See the performance: http://video.globo.com/Videos/Player/Entretenimento/0,,GIM778923-7822-N-VAIVAI,00.html

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TIMES PASSES AND TIMES STANDS STILL

Posted by Nadiva Olivier on December 31, 2007

le-ballet-des-grandes-aigrettes.jpgAt this December 31st, 2007, as always happens when the year ends, we are in the mood to make reflections, to establish our wish list and to evaluate the value of the year that is ending.  

Business… There is a great future for this country – Brazil – although it is still the last GNP among the BRICS. Some countries and groups are already connected to main stream that brings venture capital or solid investments to Brazil. Our growing taxes are around 5%  this year. Ok, ok, it is not 11,5 like China or around 7 like India and Russia but it is very much more promising than the around 2,6 for UE or 2,1% to US. It is obvious that 2,1 for US is much much more than our 5 but, when you consider vitality index, this is something to think about. 

United Kingdom is a good example. Its representatives decided to double economic relations with Brazil in the next two years and some decisions are already planned. Two commercial missions are still planned to North and Northeast.  Brazil’s Real State area is supposed to double the estimated GNP rate in 2008. Prudential Real State Investors, that manages assets of US$ 60 billion, had just landed here through the partnership with a local engineering company. Those who track trends can tell you about a lot of other areas with intriguing opportunities down here. 

If someone asked me why invest in Brazil and not in China and India, promising countries among the BRICS, I would say: try our people. They are really good partners. Entrepreneurship and a diplomatic way of being are special qualities in this world in constant turbulence. Other reasons? Resources. We are not supposed to have natural resources, we indeed have them and they are of a special quality. We lack of technology and research investment. But you have it, right? So come on, baby! Let’s dance a real mambo together…excuse me: I mean samba! Forget about beautiful women, Carnival and all those childish factors we are so naively proud about. Think about the gift that is a land with a people that has grown up surrounded by all these abundant resources and that is fond of life. Still. Try our people and our land but please respect both of them. Do not bring alien ideas. Experience the richness that we have here. You will do well for you and for us. And the world will profit of it. This country is so invigorating for the uncommon variety of choice selections you can have here.  

Politics could be considered as a sort of risk in Brazil. Nevertheless, all noise made by Venezuela’s blasé clown Chavez, Colombia’s FARC and neighbourhood countries signs a frame of risky situations that can establish the perfect environment for our actual President take it desired place in the Safety Council of the UN, don’t you think so? So, don’t worry about it. He will play by the books. Just follow next two years facts and try to be next to the politicians in order to influence them in the safe and peace way they had already been. Consider another information: catholic bishops are very well received in Brasilia. They are working for a “continental mission”, as suggested by last coming of Bento XVI do Brazil, in oder to awake people and catholic institutions all over the continent on the need of an evangelization mission. So, God is at our side too.

No more business talking. Hope you have a good partner at your side to cheer with this night. Love is a great thing to live and nobody should miss the chance. Human beings are splendorous also. When all that fantastic fireworks enlighten the night in your city, in a “salute” vibe to 2008, think about how gorgeous is to find yourself still here, enjoying this magnificent world. Humans can offer real joy to each other when they are invited so. 

An astonishing 2008 for you! Salute!

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