BRAZIL FACTOR

A look on Brazil issues

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Almost 80% of Brazilians have a mobile.

Posted by Nadiva Olivier on March 23, 2009

crazy-mobile-man1Anatel, the agency that regulates communication in Brazil, just announced that the total number of cell phones in Brazil are 152.364.986 (Feb 2009) which amounts to almost 80% of the number of inhabitants in the country.

One can presume that people are high-tech down here but the truth is that many has two or more mobiles.

The mobile concentration is, of course, in Sao Paulo, Rio de Janeiro and other big cities in Brazil. So is the number of cell phones per person. In Rio de Janeiro, for instance, each person has more than one mobile.

Image from www.all4humor.com

Posted in Brazilian market, Technology | Tagged: , , | Leave a Comment »

Dubai, a Brazilian object of desire.

Posted by Nadiva Olivier on February 19, 2009

dubai_mallBrazil international calendar starts with Gulfood Fair – United Arabian Emirates. This food and hospitality trade fair registered almost 40,000 trade professionals in 2008 and its 14th edition will be on Dubai International Convention and Exhibition Centre from 23 to 26th February 2009, Carnival period in Brazil.

The Emirates signed a cooperation intent agreement with Mercosur countries in 2005, aiming to configure a free trade area, but negotiations are frozen with no estimated data for a closure. This is not a problem for the most interested sectors like airplanes, automobiles, motorcycle, shoes, furniture and food and beverage.

Anticipating Gulfood, Apex will lead 40 Brazilian companies that will offer a gourmet experience to importers from 11 Arabian countries – Saudi Arabia, UAE, Iran, Lebanon, Egypt, Yemen, Oman, Kuwait, Syria, Jordan and Catha – in an event called Flavors of Brazil (Sabores do Brasil) that will take place in Feb 20th and 21st. As Brazil has always a friendly face, each participant will receive a book on The Arab Influences in Brazilian Life. Its last chapter is on Arabian recipes according to the “vision” of Brazilian chefs.

In March or April a diplomacy appointment: the visit of the Brazil’s President to UAE.

In the same period, an Apex Business Center will be launched in Dubai. Meanwhile, Emirates started a direct flight Sao Paulo – Dubai recently and Dubai Tourism Department is opening a representative office in Sao Paulo in order to follow up the increasing interest Brazilians have in Dubai.

Posted in Brazilian market, Foreign trade | Tagged: , , | 1 Comment »

Deep Ecology

Posted by Nadiva Olivier on January 18, 2009

ver-o-peso-02The first notice I received about Arne Naess death caused me sadness but, after minutes, a certain anger because I suddenly realized we had lost the opportunity to have this man and his relevant ideas with us in Brazil. I wondered why so many brilliant minds never came here, looking to Brazil as a distant country, immersed in Carnival and summer, to be known one day and nothing more… But, as Spinoza said, “Emotion, which is suffering, ceases to be suffering as soon as we form a clear and precise picture of it“. By the way, Spinoza and Gandhi had strong influence on Arne Naess thoughts. So, I decided to reflect a little deeper on the reasons I was anger.

At the same month Mr. Naess died, Brazil is about to realize the World Social Forum 2009, created on an idea of a Brazilian man in 2001, and now a healthy Swiss foundation, which works as an UN consultant and is financed by more than 1,000 international companies. The event stimulates reflective thinking of “groups and movements of civil society that are opposed to neoliberals and to domination of the world by capital and any form of imperialism, and are committed to building a planetary society directed towards fruitful relationships among Humankind and between it and the Earth.” I am not sure but these last paragraphs seem to be full of irony. Shadow of my anger? Let me try reflecting a little more then because I do not like unfair things.

The movement was created aiming to oppose the World Economical Forum in Davos. It evolved to specific discussions. The first and second events were around four areas: production of wealth, sustainability, political power and ethics. The third event brought also themes like democracy, media, and militarization besides the first ones. The 4th event discussed information, environment and rights and equality, besides militarization and what they called transversal themes such as imperialist globalization, patriarchy, castes and racism, and religion like fundamentalism. The 5th event (India) was extensive, including all past themes and others like: art, communication, diversity, genres, human rights, autonomous thinking. The polycentric 6th event, held in Africa, Venezuela and Pakistan brought discussions on environmental issues at least in two of these places. The 7th FSM, in Kenya (2007) brought poverty and inclusion subjects among the usual ones. And so on…

The interesting characteristic of FSM, being a horizontal open space for exchange and discussions, is that it allows all this diversified approach, encompassing all mankind issues. The first themes remain and others are progressively aggregated in order to better evaluate what is happening in the world. That is why environmental question was growing up, until now, in the 2009 FSM event, that is held exact in the main forest area the capitalism is fighting for – Amazon forest. Nothing less than 12% of all planetary forests.

Arne Naess did not come to Brazil but certainly this 2009 Forum will have his ideas spread on the many discussions the event will conceive. Ten goals guide the 2009 event and the last one is “the defense of the environment (amazonic and others ecosystems) as source of life for the planet Earth and for the originary peoples of the world (indigenous, afro-descendent, tribal and riverine), that demand their territories, languages, cultures, identities, environmental justice, spiritually and right to live.”

I was anger because Brazil did not realize who Arne was. Probably Jose Lutzemberger, the Brazilian ecologist which ideas were so closed to Arne Naess, had already made the sufficient contact with him, concerning ethics. His participation in more than 40 international events must have impressed him with so many good ideas like Arne´s ones. He was decisive to put Brazil away of the atomic bomb plans. He died in 2002 and, surprisingly, it was his decision to be buried naked, wrapped in a sheet of linen, no coffin, that is, with no impacts to the environment in a manner consistent to with his life.

I must confess: these reflections made my sadness turn into a good feeling. I have the sensation that, by different ways and levels, all countries are getting together in the same consciousness about the meaning of this planet to our complex life and soul and vice-versa. In a way, naked Lutzemberg and Arne Naess are looking, from the high point of a paradise mountain, to the way we evolve here to the deep ecology.

World Social Forum 2009 – Belém, PARA – Brazil. www.fsm2009amazonia.org.br

Photo: Belém, in the State of Para, Brazil: Ver-o-Peso market, created in the Brazilian Colonial historical period. It is the largest free fair in Latin America. Belem is the territory for WSF 2009.

Posted in Environmental, General Comments | Tagged: , | Leave a Comment »

Respect for local culture.

Posted by Nadiva Olivier on November 23, 2008

Brazilians are enjoying a series of posts about India in the blog www.meioemensagem.com.br/diariodebordo/pordentrodaindia/

This is a very good initiative as the so called Brics should really know each other better.

Last post was on India tradition of arranged marriages, still real for this country. In India culture a pre-planned marriage is a symbol of love.

PepsiCo respected the local scent and made a TV ad on its product Kurkure in the middle of the presentation of the groom to the family. The bride’s father analyses the groom and think that he is apparently very “delicate”. The groom eats Kurkure and starts performing a real “macho”, then convincing everyone. See the ad below.

That’s why PepsiCo leads the Indian “cola” market instead of Coca Cola. Coca Cola’s ads follow the world campaign and do not pay attention to local culture.

The reading of this post on PepsiCo respect for local culture in India reminded me of the recent movie The Hulk (2008) and its disrespect for Brazil’s “guarana”, a local soda. Guarana drinks and sodas are very popular in Brazil (where guarana is considered to be a health tonic), almost as popular as cola-based sodas. Sweet, carbonated guarana drinks include the popular brands Guaraná Antarctica, Guaraná Brahma, and Kuat (from Coca-Cola Company).

The first scenes of Hulk are located in Brazil, at the Rocinha (favela) and at a factory that produces “guarana”. Some errors are made at these scenes in Brazil. Movie’s enthusiasts already have noticed it: 1) packages of guarana bottles where ‘Brasil / U.S.A’ is printed on the side to show its destination. However, while Brasil is depicted with its Portuguese spelling, the acronym for the United States of America in Portuguese is ‘E.U.A.’ for Estados Unidos da América, not ‘U.S.A.’. 2) During the Brazil chase scene, the time of day appears to change from night to day and back to night again.

These are not the main mistakes however. The idea of a country whose native product, the so called guarana, is produced under so bad circumstances that a drop of Hulk blood falls into a bottle is an incredible (Hulk) mistake. Brazilian Guaraná is distributed in 1 million points of sales in Brazil and it is the third major world market of sodas. Today, the guaraná flavor is the 4th most consumed in the world and Guaraná Antarctica is among the 15 sodas most sold in the planet. Of course you will see Coca Cola in a lot of scenes of this movie. Bad marketing.

Hulk script is not just disrespectful to Brazil culture but also to people’s I.Q.

See the good PepsiCo Indian movie made by JWT ad agency in India.



Posted in Brazilian market, marketing | Tagged: , , , , , | Leave a Comment »

While some are recognized for their world peace effort…

Posted by Nadiva Olivier on October 11, 2008

Today Brazil, among other countries in the G20 team, is discussing with industrialized G7 countries what has to be done to rescue the financial industry. It is very interesting to see how difficult is to the countries to put their different perspectives together.

The French finance minister, Christine Lagarde has said yesterday: “Don’t imagine that we’ll have a harmonized response that will be the same for everybody because you can’t apply the same method to different market situations.”

Japan is concerned about damage the financial crisis not of its own making (italic is ours) can provoke in its industry and, consequently, in its biggest banks that heavily lend to industry. Italia asks for a tougher plan or they will not sign it.

Germany is reluctant, fearing that an agreement to nationalize banks would end up bailing out the banks of its neighbors. Britain demands coordinated guarantees and waves to other countries deposits (hey, come here, trust me, and come to our British-style guarantee of loans…).

Outside G7 or G20, the same conflicts. Inside USA, McCain starts the campaign “Chicago way” denouncing bad partners of Obama, as terrorists leader, another corrupted person and so on, with the alert: “There’s more you need to know”. Are them trying to overcome crisis with another one? Inside Italy, a politic criticizes Berlusconi telling that the crisis is not a “disco” where he can say jokes.

Blogs are full of comments of ordinary people, in the same tune as London: “Why should we pay for their crisis?”, “I told you so”. Now the State will pay the bill which means that we, the people, will pay the bill with our taxes, while all this time just banks had profits. In Brazil, bloggers are criticizing Lula’s speech: go for a big Christmas shopping, my people.

All these scenes, initiatives, words and people should stop for a while and look to other side, other scenes, not so glamorous and poorly announced by media, but most important than these, in two steps.

First: we should change our position from critics to respect and support. What about the Japanese traditional salutation to start this change?

Second: we would have to listen to the men that are being celebrated this week for their work on peace among nations.

The first one is Kofi Annan that received Westfalia Peace Prize in German and that also received Nobel Peace Prize in 2001. His words: international financial markets are guided by an old-fashioned system that must be changed.

The other is the Former President Martti Ahtisaari of Finland, who has worked to end conflicts in troubled spots around the world for more than three decades, and that won the 2008 Nobel Peace Prize on Friday. He had an important role helping to resolve disputes involving delicate matters of ethnicity, religion and race. After knowing about his indication as 2008 Nobel Peace Prize he said: “I hope this… tells about our society and what is important to us.”

Many have been said about peace.

Now it is time to remember the actions, plans and words of those who performed peace through all these years of neo-liberal policies, in order to bring harmony to the mind of the people that led our countries economy and decide about the money energy flow in the world.

1st picture: Luke McGregor/Reuters. “Demonstrators clashed with police in the financial district of London on Friday” (on New York TImes article from Oct 10th, 2008).

2st picture: Takeo Nakazono, center, president of Yamato Life Insurance, at a conference Fryday in Tokyo. Kyoto, via Reuters. (on New York Times article from Oct 10h, 2008).

Posted in Diplomacy | Leave a Comment »

Nova Jerusalém

Posted by Nadiva Olivier on March 22, 2008

paixao_de_cristo_pe_08_f_007.jpgpaixao_de_cristo_pe_08_f_012.jpgpaixao_de_cristo_pe_08_f_011.jpgThe biggest open air event in the world, according to Brazilian press, is the Holy Week celebration at Nova Jerusalém, a city located in Pernambuco, a northeast Brazilian state. 2008 is its 41st edition and about 80 thousand people are supposed to watch the spectacle this week, that involves a thousand artists among main charaters and others. The open air theather has 100 thousand square meters. Artists move thru diversified scenarios during the death and ressurrection of Christ, while assistants follow their steps, watching the presentation. The presentations started March 15th and go thru March 22nd. A real and astonishing religious effort of everyone that is involved.

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Holy Week

Posted by Nadiva Olivier on March 21, 2008

seville.jpgThousands of  people participate these days in the moving religious processions, remembering Christ´s suffer carrying the cross. I was looking to Seville (picture at the side of this post) religious movement this week and started reflecting on the diplomatic conflicts Brazil and Spain are facing these last weeks because of the deported Brazilian students from Spain, as they were not accepted by the Spain´s custom procedures.  

Brazilian Minister of Foreign Affairs declared that Spanish people cannot eat the whole cake, all the time, meaning that they are buying a lot of business in Brazil and should care about building a relationship too, and not just profits. Spain is the 2nd biggest investor in Brazil – 1,6 billion dollars invested up to August 2007. The recent behavior of the king of Spain with Venezuela´s President, telling him: “Por que no te callas?” (”Why don´t you shut up?”) in a public debate, does not favour Spain ceremonial in Latin America. 

This is not the real issue however. Brazilians and Spanish people are just now carrying decorative floats adorned with statues of Jesus carrying the cross through the streets. By doing this, they are  making a public demonstration of karuna, compassion, the desire to free all beings from suffering. Is all that just a rethoric? I would prefer to quote Abraham Lincoln, the 16th president of the U.S.: “When I do good, I feel good; when I do bad, I feel bad. That’s my religion.”

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Blog change!

Posted by Nadiva Olivier on February 26, 2008

This blog was imported on Feb2008 from coachnadiva´s weblog. The idea was to improve its purpose and characteristics. Hope you enjoy it and go on being part of it.

Posted in About the blog | 1 Comment »

Brazil is seduced by technology

Posted by Nadiva Olivier on February 16, 2008

Brazil is completely enchanté with technology. Campus Party has just happened here (february 2008) and everyone feels like Bill Gate´s son, trying to make a blog, to increase posts and so on. Everyone is asking everyone: how do you do that? what is technorati? what is rss? It came to my mind the video where a monk introduces another one to what is a book…

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A lesson to learn: hot to hijab

Posted by Nadiva Olivier on February 10, 2008

vaivai292.jpgvai-vai-campea1

Summer travel season lasted 36 days in Brazil this year, against the average of 60 days in previous years. It seems that anyone can have excellent prices for hotels and all that is connected with tourism in February. As Carnival was anticipated, you can find prices from off season travel – Season´s Discount Travel Packages (minimum 15%), without problem now. Summer is spectacular; the beaches are all there, fully prepared to receive tourists in their best way: good food, excellent hotels and so on.

On the other hand, Carnival is a big business down here. Around 700 thousand people came just for Carnival party in Rio, where summer will end with 2.5 million tourists from December 2007 to March 2008, and income of US$ 500 million.

Besides the great business perspectives, we have to regret how many women get naked for nothing during these days. It shouldn’t be that way, if not for a self-respect concept, at least for a business idea. Maybe we could balance with some weeks of how to hijab, just two months before Carnival, in order to neutralize these raw ingredients that account for our country culture and costumes. But this is just a free thinking exercise, not a solution at all. Thanks God, we have a free society, with happy people and splendid nature. Let’s free women to be naked and enjoy. Maybe when they become to have higher income, seriously considering entrepreneurship, leadership, culture and the real business Carnival is, they will choose other behaviors.

Carnival is not just Rio. Salvador received in 2007, around 420 thousand tourists and the State moved R$ 500 million during the six days of Carnival. Not just beaches have their share in this big business. Minas Gerais was expecting around 500 thousand tourists; it means the double of 2007 figures. One could exercise strong numbers like that in other areas of the country.

Carnival in Brazil is not just tourists. The production line connected to Carnival – produce clothes, allegoric cars and so on, is heavy too. A 2000 study, updated for 2006, indicated, just in the city of Rio, that Carnival moved R$ 685MM, being R$ 298MM just for people involved in this productive chain, that had around 265 thousands job positions and 470 thousands employed people during carnival period.

Carnival business area, different from women, is modest and does not expose its astonishing performance. It should be necessary to discuss and organize the area in order people could invest and profit. Maybe in 2008 we had a coup de grâce in this direction. One of the “samba schools”, called Vai Vai, composed its song inspired by a play written by a Brazilian big shot (Antonio Ermirio de Morais, Votorantim group): “Wake up, Brazil!” This will call attention of business communities from Brazil and other countries. It is a first step to unveil this big business area down here. The other subject brought by the song was education – a enormous area of investment in Brazil.

“Hello Brasil, our people wants more education to be happy!”

(one verse of the Vai Vai song).

See the performance: http://video.globo.com/Videos/Player/Entretenimento/0,,GIM778923-7822-N-VAIVAI,00.html

Posted in Carnival, investment area | Tagged: , , , | Leave a Comment »